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LEGENDARY QUALITY PROTECTED BY THE HOLOGRAM "Authentic Color". 

For authentic Benjamin Moore colors, insist on Benjamin Moore paint.  

Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing.

Competitors may claim they can match Benjamin Moore colors, but the truth is that they can’t. They can't copy our colors. The reason is GENNEX® Platform Technology. 

Authentic Color is a kind of hologram.

• You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in our manufacturing process and innovative, revolutionary GENNEX® Platform Technology. Our paints are created using proprietary colorants and resins and formulated with our patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of our colors. 

• When a competing store offers to match a Benjamin Moore color, their scanner simply provides its "best guess" for matching the color using another paint, generic colorants and a different tinting system. While it may be close, the final result is not the color you spent days or weeks deciding upon. In other words, it’s a knockoff.

That's why our all colors are an exceptional and so pure! 

Be sure that the color you picked is the color you get.

Authentic Benjamin Moore colors are only available at your local Benjamin Moore retailer.