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A world of color under one Green Promise™ 

Green Promise™ designation is Benjamin Moore’s assurance that its environmental friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance our consumers expect from Benjamin Moore. 

The coating industry is filled with third-party organizations like U.S. Green Building Council (LEED), Master Painter’s Institute (MPI), Green Guard, California’s Collaborative for High Performance Schools (CHPS) and Green Seal that are trying to define what green means for coating as well as others consumers products.

Benjamin Moore has concluded that we need to make it easier for our customers (DIYers), painters, designers and specifiers to make sense of all these standards while also bringing clarity to our perspective on green. To that end, we introduced our Green Promise designation that is used to designate coatings that offer both lower total volatile compounds and a premium level of paint performance. 

Our Green Promise™ statement means that we self-certify that the standards of Green Seal are met as indicated on the TDSs.

We do not apply for or maintain certification with Green Seal (or GreenGuard®, CHPS, etc.), but instead we state that we have had our products tested by third-party (independent) laboratories using the same tests and criteria and then we declare that they meet or exceed the requirements.  
 

 

 

Green Promise® Paints are some of the finest paints you can find on the market today. But how did they get to be so green?

The reason is the combination of both the base paint and the colorant.The Green Promise® designation is Benjamin Moore's assurance that its eco-friendly paint and environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.
  

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Green Promise™ designation is Benjamin Moore's assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.