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ColorLock® Technology

Revolutionary technology ensures exceptional depth and resistance of color as well as excellent technical and application parameters.

Welcome to the real magic world of COLOR!

Rich and elegant. Expressive and provocative. Paint and color that evoke memories, create moods and revolutionize the idea of what it means to paint a room. That’s Aura, only from Benjamin Moore. Open your eyes and dream. Close your eyes and see.

Cutting-edge color science. ColorLock® Technology”.

Thanks to new, breakthrough technology you will feel the power of true, rich colors and save them forever!

Benjamin Moore Aura® paint offers the most advanced way to bring color to your life, while simplifying your efforts, through this next generation of paint. 

Our breakthrough paint technology, called ColorLock® Technology”is the only one of its kind in the industry, bringing you discernibly richer, truer color paired with incomparable performance.

How does it work?

In conventional paint the particles of colorants (yellow) adhere loosely to the dispersion molecules (blue in color). They are no uniformly dispersed in the paint structure. In the result we can observe some wrong coloristic changes under the influence of UV radiation and repeated washing of paint layer.  

Our exclusive Color Lock® Technology microscopically bonds the highest quality color pigments tightly to the paint for extraordinary results. Color pigments are locked into the paint film. forming the specicfic capsules.

Effect? Colors are deeper, richer and more enticing than ever before. Applies smoothly and evenly with fewer coats. Washable and durable in any sheen and any color for a fresh-paint look year after year. Color Lock, advanced paint technology. Only from Benjamin Moore.

Exclusie „ColorLock® Technology” distinguishes Aura from virtually every other paint on the market - it's that remarkable.

ColorLock® Technology - the perfect pairing of science and art.

Features which decided about the exceptional nature of Aura®'s paints:

• incredible depth and color resistance   

• extremally hiding power

• never more than 2 coats  

• excellent washability 

• unsurpassed surface smoothness

• fast drying – second coat application after 60 minutes

• Zero VOC* content dependlles on color  

• environmentally friendly - „Benjamin Moore Green Promise” 

• available in all Benjamin Moore color palettes, including Affinity®, Color Stories® and Williamsburg® color collections. 

Na szczególną uwagę zasługuje wysublimowana paleta Color Stories®  w której masz do wyboru 240 odcienie zmieniające się w ciągu dnia oraz pór roku. 


 

* ZERO VOC - despite the use of the latest technologies in the production process, it is impossible to obtain a paint completely free from volatile organic compounds, i.e. with“ absolute ZERO VOC ”. Our products contain trace amounts of volatile organic compounds, but their negligible content minimizes negative impact on the natural environment and the human environment. American legislation and US industry guidance including EPA Method 24 allow for products containing less than 1g/l VOC to use the designation "zero VOC". It allows to distinguish a product with such a low VOC content from typical paints containing at least a few grams of VOC per 1 liter.

In compliance to the Federal Trade Commission no VOCs are added to paint during the production process. Due to our innovative GENNEX Platform tinting system, which is based on “ZERO VOC” colorants, all of our tinted paints fall within the same "ZERO VOC" classification.