Leader in the Premium segment

We were the first to show what the real color on the wall looks like. We introduced the first ceramic paint, totally stain resistant, which is a pattern in the industry. We have proven that the paint will resist the impact of suitcases and black marks will not spoil the aesthetics of the walls.

You can breathe freely with us, painting with the ZERO LZO formula regardless of the chosen color.

Own production of the most important components - colourants and resins combined in the Gennex Platform technology provides exceptional technical parameters and beautiful colors impossible to copy.


In the contemporary world there is little brands with such a long, above 100 years history.  Each of them to survive the next decades were forced to create some standards and rules which provided an effective and efficient activity and fight with competitors, at a time the full satisfaction of Consumers.

Moore Brothers built their company on the solid base. They believed the company should pursue "The application of Intelligence to Industry based upon Integrity". Intelligence, Industry and Integrity become known as the "Three I's" and were adopted as the core values of the organization. These three pints were the basis for our "Triangle M" logo, developed in 1925 by L.P. Moore.  

The concept of The Three I's was expanded to be the guiding principles of the company in its dealings with customers, suppliers and employees. These values are also known today as Leadership, Innovation and Performance and continue as the company's core tenets.

Betty Moore ON THE AIR!

This fictional character, created by the brand in the interwar period, supported customers in choosing colors, interior design and painting work.

In the years 1930–1960, Betty hosted her own radio broadcast, also answered questions by letter and published inspirational brochures. Her famous "Benjamin Moore Triangle Club" quickly gained a wide range of loyal club members.


Benjamin Moore & Co. since 2000 belongs to the Berkshire Hathaway investment fund, managed by one of the greatest business visionaries - Warren Buffett, which proves the huge potential of the brand.

Warren Buffett is known for his persistence in pursuing his goal, which is why the words "Our main goal is to produce the best paints in the world and create the best distribution network in the world" gain importance.

Benjamin Moore paints are available only in selected points of sales in Poland.