Combine the new, Benjamin Moore proprietary resin with Gennex colorants. If you do it in such a way that you create microcapsules filled with colorants in the "ColorLock Technolgy" technology - you will get the perfect paint.
It's easy to say, harder to do...
Only the "magicians" from the Research & Development department of Benjamin Moore & Co. could succeed.
AURA®, the most prestigious line in the American manufacturer's offer, is ahead of its time and invariably remains unsurpassed in terms of optical effects, as well as technical and utility parameters.
But the time has come to redefine what does the luxury paint mean in the premium segment.
AURA® Interior received an improved formula and a modern graphic design, strengthening its position as the undisputed leader in the world of paints. She returns EVEN MORE BEAUTIFUL AND EVEN MORE RESISTANT.
AURA is the only paint on the market, combining three patented, unique solutions:
• A new type of acrylic resin - increasing the durability of the paint layer, dedicated exclusively to AURA Interior products.
• ColorLock® Technology - the proprietary technology "capturing" the colorants inside special microcapsules ensures exceptional color depth and its "longevity".
• GENNEX® Color Technology - patented technology of combining resin and colorants ensuring the unique properties of Benjamin Moore paints
Thanks to this exceptional "combination", a paint was created that faithfully reflects the unmatched depth and richness of colors. The introduced formula enhancements ensure even greater durability of the painting, resistance to washing / scrubbing and resistance to color “rub-off”. On the other hand, they made the AURA on the wall even more beautiful, and its color gained a “double depth”. The ecological recipe with a low VOC content ensures the health and safety of the homeowners.
In addition, the new formula provides an excellent coverage in the full spectrum colors and a smoother application. Moreover, the Aura line paints have gained new usefulness – it’s possible to remove from paint layer some of the so-called "black marks" left by black, plastic elements of suitcases, bicycles, etc.
The enhanced formula and new graphics label of "Aura Interior" paints are presented in the "See the new AURA for yourself" advertising campaign, which draws attention to the real treasure of the American manufacturer - UNIQUE COLORS.
Proprietary, patented solutions make the colors of the Benjamin Moore brand extremely deep, sophisticated and sublime, and their amount makes you dizzy.