The Color Stories

The Color Stories

Discover the Color Stories® secrets

We created the most extraordniary and astonishing collection of color stories. We discovered the new dimension in whole world of colors. It's a real breaktrough in the paint color technology and science.

Unlock the stories locked in COLOR STORIES® collection… 
“We have broken all the rules with the creation of Color Stories®, and have achieved colors we’ve never been able to before” -  these words of Ray Gomez, Color Marketing Director of Benjamin Moore & Co. reflect the nature of new palette.   

Each color is a unique story, a kind of multi-colored plot.

It seems that generally in the field of interiors color everything was said. Today you have thousands of shades and different gloss grades which provide a wide range of decorative possibilities. For us it's still not enough.  
The idea of new project was crazy and ambitious. Is it possible to create the color palette completely diffrent from the other ones - mysterious, emotional, dynamic, full of life and surprising?
The result of whole long months of color and technology specialists intensive work is creation of such palette - Color Stories®.

Why is Color Stories® so extraordinary? 

Two hundred forty, one-of-a-kind full-spectrum colors have been meticulously handcrafted into a astanoishing collection - a palette so vibrant and exquisite that every color is best appreciated once the paint is applied. Color Stories™ is available only in exclusive product line Aura®.
Each color creates depth, overtones, nuance and luminosity not found in ordinary paints. From natural morning light to artifical or illumination, these colors take on different characteristics and appearances throughout the day.
Evoking emotions and feelings, each unique blend offers a story and a personality behind each hue.

The secret comes from the source - the formula. 

Color Stories® is a full-spectrum color collection. Unlike conventional formulas, the unique Color Stories palette does not use black or gray tints. Instead, 5 to 7 pigments are incorporated per color - while standard methods generally utilize 2-3 pigments. Blended in very precise amounts, these full-spectrum colors yield a complex visual dynamic that delivers an unexpected experience.
The end result is color with greater clarity and purity that are more vibrant and richer then traditional colors.

Mentioned above fact that all the Color Stories® hues formulations do not use black and gray colorants at all plays a key role in the final esthetic results. Why?  

Please consider the following exapmle. If the gray shade of paint was achieved by the application of blue, brown, red and green hues in one formula, the light changing through the day (depending also on its source) will make more visable the given colorant/colorants. In the result you will observe plenty of light changes, which are not present in case of the other paint formulated in conventional method (using black and gray pigments).    

The science behind the art.

Each Color Stories® color is crafted using Benjamin Moore's patented trace content VOC colorants Gennex and our ultimate performance paint Aura® Benjamin Moore brand. Revolutionary technology ColorLock® Technology found only in Aura® makes it possible to precisely blend all of the pigments in full spectrum colors for results with incredible richeness and depth. Our exclusive waterborne paint and colorant system enebles us to bring you one-of-a-kind colors that are nearly impossible to duplicate.
In fact our exclusive, waterborne paint Aura® and ecological colorants create the colors which are impossible to copy by the competitors.

All shades presented in Color Stories® fan deck are painted using AURA paint. Only in that way it was possible to show the real hue and exceptional depth of each color.

The sublime effect.

Setting your own color idenity with whatever hue or comination of colors you choose provides a true freedom of expression that all will envy. Color Stories® colors offer unparalleled hues, each with light-affecting qualities that bring dimension and luminosity to any space. These handcrafted colors were chosen for their verstility and dependability no matter the architectural style or lighting environments. The results speaks for themselves.  

Create your own story.

Which story will be yours? Find the Color Stories™ hues that speak to you.  

How to order the Color Stories™ shades?

Each shade from Color Stories™ palette has its own identification number and is signed as "CSP”. All are available only in Aura® paints (N522, N524, N526 and 532) tinted in Benjamin Moore innovative tinting system GENNEX® Platform. 

What story will your wall tell you? ...

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