These are the essential 4 PILLARS of the Benjamin Moore brand, a manufacturer of Ultra-PREMIUM paints, on which we based the advertising campaign for the 2023 season. We want to emphasize the pioneering role that we have been playing in the world of paints for 140 years.
The COLOR is the biggest challenge for customers and it is from choosing it that they start their adventure with our paints. And we're not surprised at all.
Original color palettes including a range of over 3,500 unique, beautiful colors build the mood of the interiors and emphasize the character of the façade. They change the background on which the spectacle of our everyday life, work and leisure takes place.
"Impossible to copy" - this short sentence comes after unsuccessful attempts to match the shades of the Benjamin Moore brand with paints from other manufacturers.
The unmatchable colors are the result of Benjamin Moore & Co. own production of colorants with strictly guarded recipes, which are combined with patented GENNEX Color Technology arouse real desire.
A long time ago we learned a way to solve the colorful dilemmas of customers. Already in the 1930s, they were solved by Betty Moore - a fictional character created by Benjamin Moore & Co. In her first original radio program, she gave her loyal listeners a lot of valuable advice on interior design. Betty's fans gathered in the "Benjamin Moore Triangle Club", which she founded, received printed inspirational brochures, which were sent by regular mail.
We made white have many names. Our "Off-White COLORS" palette has become one of the basic and most often used by individual clients and interior designers.
We are looking for every opportunity to indicate new directions of development. Each color from the mysterious "COLOR STORIES" collection tells an amazing story, undergoing unpredictable color changes under the influence of the time of day and seasons.
We have proven that our best paints will last on interior walls in perfect condition for even a decade.
AND WE NEVER CUT CORNERS…
Thanks to our own production of two main components - colorants and resins, we create original recipes.
We took the appearance of paint on the wall to a new level by introducing the most prestigious line of AURA® paints.
Taking care of the comfort of our customers, we have put at their disposal the paint with “ceramic technology” from the Regal® family, resistant to stains, which is still an unsurpassed pattern on the Polish market. Now the REGAL® SELECT line has been modified to provide even better protection against stains and dirt. Soon the new version will also be available in our country.
We have proven that the SCUFF-X paint will effectively resist the impact of suitcases and black marks will no longer disturb the aesthetics of the walls.
New, even the most revolutionary technologies can go unnoticed if they do not provide specific benefits. Our solutions affect the comfort of living, extending the range of use of typical paints where it has not been possible to use them so far.
Two years ago Benjamin Moore & Co. started implementing the PRODUCT PORTFOLIO OPTIMIZATION program, under which we improved the recipes of the main product lines and changed the packaging label graphics.
This arduous process has been completed and the latest versions of well-known paints, which our customers will certainly appreciate, are already appearing on the Polish market.