Another edition of the Warsaw Home & Contract business interior design fair has ended, the largest event of this type in Poland.
During four days (November 7-10), we had the opportunity to host a large group of designers, contractors and individual clients. Hunters' final decision will be announced in a moment. Just around the corner!
The visitors' attention was drawn to the colorful exhibition of the color leader - the Benjamin Moore brand.
Visitors particularly liked the huge lid in the Benjamin Moore’s COLOR OF THE YEAR 2024 and two artifacts - a stick for mixing paint and a paint roller. This is where phones served one purpose - selfies.
Like every year, brand historical icon - Betty Moore presented the color of the year in famous small samples.
On the walls of the stand, in addition to attractive photos from the COLOR TRENDS 2024 collection announced last month by the Benjamin Moore & Co. Color Team of the Benjamin Moore, we presented how the Scuff-Resistant Technology works in the SCUFF-X paint line, ensuring resistance to black marks.
We also emphasized a very important element that became the axis of the Benjamin Moore marketing campaign in the USA. The American manufacturer's products are available only in the network of local showrooms. It's similar in Poland.
The fair was an excellent opportunity to talk to our Authorized Retailers over aromatic coffee and a glass of wine.
We have also received several applications to join our distribution network and everything indicates that Benjamin Moore paints will soon be available in additional cities.