This year's edition of the most popular trade show Warsaw Home & Contract took place between 19 and 22 October 2022.
Fortunately, we forgot about pandemic limitations a long time ago, hence the exhibition halls were full of visitors - designers and individual customers.
The logo of the Benjamin Moore brand was visible above the neighboring exhibitions, like a compass pointing the way to the "world of colors". At the stand number B2.12, attention was drawn to two spacious cans and well recognized, red triangle.
The walls presented the most important products, the result of many years of laboratory work with the use of revolutionary, cutting-edge technologies.
"ColorLock Technology" in AURA® paints with exceptional color depth, "Scuff-Resistant Technology" in the SCUFF-X® line, which provides exceptional resistance to black marks and abrasions, and Regal® Select 548 with "Stain Release Technology", which is a perfectly recognizable, still unparalleled pattern for all the so-called "ceramic paints".
It was this "element" that acted as a magnet for visitors who checked how much they liked with the hero of the next season - "RASPBERRY BLUSH 2008-30".
The definition of charismatic color. A vivacious shade of coral tinged with pink, enlivens the senses with an eclectic optimism. Takes center stage and wants to be noticed. This is the kind of optimistic color that fills the room with exuberance, delight and joy. And these were the feelings of the people captured in the photos.
The Color Hunters empowered the historical figure of Betty Moore to use her own face to brand the samples of the color of the year, which we handed out to visitors.
We are glad that we were able to talk over coffee and a glass of wine with our Authorized Distributors who make every effort to popularize the Benjamin Moore brand in their regions.
Just like last year, Rustom Saleh - Sales Europe and Middle East Manager, joined our team.
Thank you for visiting us during Warsaw Home & Contract.
We hope that we have provided you with many colorful inspirations.