Thousands of miles spent on travels, dozens of cities visited in countries on different continents, the most famous fairs and only 12 months to choose the Color of the Year ...
Observation and careful analysis of microtrends and phenomena in various fields - in art, design, culture, fashion, automotive, politics, all are reflected in color trends.
The TREND HUNTERS themselves from Benjamin Moore & Co.'s Color Team know best how long and complex the path to the final color choices for the new season is.
"We don't have the magic glass ball that tells us the Color of the Year," says Director of Color Marketing and Development, Andrea Magno, and adds “Signals about changing trends in a wide variety of industries, including fashion, art and even the world of politics. The next step is to analyze all the information gathered during the research of various disciplines in all geographic parts of the world and finally select common threads".
Andrea Magno - Director of Color Marketing and Development at Benjamin Moore & Co. plays a major role in the development of color tools and design research. During 12 years of work with the group, Andrea has been actively involved in various projects related to color, interior design and other related paint and varnish industries. It has had many publications both in the mass media in America and abroad. She is a member of ASID (American Society of Interior Designers) and IIDA (International Interior Design Association).
Hannah Yeo - Color & Design Manager at Benjamin Moore & Co. She joined the group in 2009 as the youngest person in the department. She is a member of the "Color, Innovation & Design Team", foretelling trends, creating colors and overseeing the work of four sub-brands in the Benjamin Moore & Co. portfolio.
Her recommendations appear in many national and foreign mass media.
Sharon Grech - Media Spokesperson, Colour Marketing Development at Benjamin Moore and Color & Décor Ekspert on the Cityline TV show. She gained the opinion of an enthusiast, authority and recognized spokesman in the field of broadly understood color, interior design and trends. Thanks to her great passion, Sharon has become an undisputed expert in the most popular Canadian lifestyle program "Cityline" (since 1997). Behind the scenes, he works with the Benjamin Moore Color & Design Team, where he diagnoses and studies trends, helps develop new color collections, and shares his color and paint expertise with clients, media and professionals in North America.
Nivara Xaykao - Associate Manager, Color Marketing & Development at Benjamin Moore. Since she joined the team in 2015, she is responsible for supporting the development of color tools, with a particular focus on the digital sphere. Nivara has extensive experience in forecasting trends for major distributors and creative agencies. Known for her diverse interests and unconventional style, she is passionate about changes in the role of colors and interior design.
Arianna Cesa, Color Marketing and Development at Benjamin Moore.